LA COLOMBE
No one knows how to root for the underdog quite like Philly fans. They withstand freezing temperatures, scream until their lungs give out, and somehow scale street poles greased with Crisco. How do they do it? Some say there must be something in the water. But we know the truth — it’s in the coffee.
So, as the official coffee sponsor of the U.S. Men’s National Team, aka the biggest underdog team in the World Cup, La Colombe rallied its hometown to help U.S. soccer supporters fan like Philly.
FILM
Any fan wearing US soccer gear got free iced Americanos at the Fishtown Cafe.
CREDITS
Creative Directors: Katie DiNardo, Kelley Barrett
Senior Copywriter: Sammy Gold
Senior Art Director: Eddy Allen
Producer: Charlie Balmer
Director: Leigh Powis